Business Strategy

SUMMARY: For evaluating strategic alternatives, the criteria for suitability, feasibility, and acceptability should be considered. For multi-industry firms, strategic analysis begins at the corporate level. Corporate strategy is concerned with the generation and allocation of corporate resources. The portfolio analysis method is a technique of strategy examination at the corporate level. The BCG matrix and the GE nine cell planning grid are examples of how portfolio analysis can be done at the corporate level.

Strategic analysis and choice do not end with corporate level strategy. The business unit level strategies must be examined in order to identify and evaluate the strategy options of each business unit. SWOT analysis and the strategy selection matrix are often used for making strategic choices at the business unit level.